CeraVe Retinol Serum
Challenge
How to launch CeraVe Resurfacing Retinol Serum in Thai market amongst Gen Z considering that the product is specialized for older users (wrinkles only)
Execution
MOVE ON จากรอยสิวใน4สัปดาห์ always-on content and KOLs strategic approach From teaser to launch phase
Creative work to show dark spot through polka dots and pixels instead of real skin to engage younger users
Action
Massive online traction through consumers comments and engagementsive engagement.
We create campaigns that connect people with brands in fun and
exciting ways online, offline, and on ground.