Clear 100

Challenge

Re-establish CLEAR core benefit through an engaging and fun activation campaign

Execution

Executions: CLEAR 100 – a game show designed to engage consumers in a digital activation campaign.
4 episode each featuring a torture test on hair Executed on multiple channels (YT, FB and TT) with KOL support

Action

Campaign totalled more than 56.4M views across
social media channels(YT, FB and TT) through owned,
earned and paid media.

Video engagement:

• 71% retention rate after the typical YT30’ marks
• 46% people watching till the end of each video. This is a massive result considering the duration of 9 minutes heavily branded videos.
• Strong significant+8.1% lift in ad recall